First let me clarify the last part first, I wasn't making those specific numbers the actual numbers that the wholesale price is, it seems like you missed the point, im saying that a lot of people don't know that the label isnt getting the "12.99" they see on the tag at a target or best buy. And most indie bands have starting sales at 9.99 so they def are buying the CD's for cheaper than that, I would guess 6-7 dollars.
and for the other points, true...selling a million is a big deal especially some random band, but I would assume that Virgin saw these guys thinking they could be the next fall out boy or something which would give them an expectation to sell at least 2 million for at least 2-3 CD's. And you need to realize that they wouldn't sell ANYTHING compared to what they did without promotion because in this day and age...whatevers on MTV sells and people forget about anything else. Yellowcard for example...Ocean Avenue sold around 3 mill, lights and sounds sold around 1 mill worldwide, and id be suprised if Paper walls will break 350k. They keep getting less and less promotion, and honestly Paper walls was SOO much better than Lights and Sounds. Also, RJA are no where near as good as Yellowcard. Without Promotion I would guess they wouldn't even break 40k in their first week.
And to the person who said Boys Like Girls is on the same track...I would disagree. Those labels took different tracks on promotion. Boys like girls debut was out for 7 months before it got play time on MTV...hell the first week I don't even think it charted on the billboard it sold like 2,000 cd's...but after a few magazine ads and internet front pages they started to rise in popularity and eventually the label was able to pay for them to record a video. Virgin on the other hand probably put a million dollars in marketing before the CD was even out...Id be pissed too if it took them a year and a half to go gold, id call it a commercial failure.
i love how you're the only one that understands this concept while
everyone else assumes that platinum equals success!
I remember in a Kayne interview, he said his album went 3x platinum and
his label didn't recoup the cost from marketing the album. So for all you suckers
that think platinum is success, go do some research and you'll find out that it is
nowhere near true.