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11:30 AM on 04/22/08
Jason Tate
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Impressive.
11:30 AM on 04/22/08
bankrom
breakin' up.
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That doesn't count the money they skim from obscure indie labels for favorable reviews.





Oh, come on, you were thinking it.
11:41 AM on 04/22/08
radg22
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AP.net is worth billions of theoretical dollars

It's worth 100 times more in Shrute bucks.
11:44 AM on 04/22/08
TooLateF0rRoses
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I enjoy money. I am thinking about starting a band, and asking people to pay for my equipment and travels and other expenditures like Trophy Scars did... Nice
11:56 AM on 04/22/08
Jaynicgurl
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AP.net is worth billions of theoretical dollars

Haha...theoretical internet dollars...

Like that one South Park episode...


AP.net is worth that and 200 $20 certificates to Olive Garden.
11:57 AM on 04/22/08
bad sects
regrets are worthless
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way to go~
11:58 AM on 04/22/08
Thomas Balkcom
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It's worth 100 times more in Shrute bucks.

haha nicely played
12:23 PM on 04/22/08
Adeniz19
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Who are you fooling?

12:30 PM on 04/22/08
liarsenal
human equivalent of nachos.
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Haha...theoretical internet dollars...

Like that one South Park episode...


AP.net is worth that and 200 $20 certificates to Olive Garden.
That's a lot of never ending pasta.
12:32 PM on 04/22/08
ShoeSh1ne
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Can you say how much AP.net makes (in advertising)? I'd be interested to know.
12:41 PM on 04/22/08
AdamWASFearless
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While that is a big number, I don't necessarily think its bull like some have mentioned. I've had very very small sites in comparison to Pitchfork make thousands a month off ads.

I don't think some people here know how much money one can make off ads.

I always thought it would be great to buy up slight typo domains of huge sites and just put ads all over them.


I know. It's my business. I'm the head of the music and entertainment division for IndieClick.

Like I said before - Pitchfork definitely has the EARNING POTENTIAL. I definitely don't see them selling anywhere near that capacity in ads though. Let's do the math.
  • Pitchfork = 20 million ad impressions (ad impressions ARE NOT the same as page views) per month
  • Pitchfork sells their ads for $10 CPM (cost per 1000 ad impressions)
  • Pitchfork sells ALL of their ad inventory for the month at a $10 CPM.
  • Pitchfork makes $200,000 that month.
  • If Pitchfork does this consistently for 12 months they would make 2.4 million a year.
As far as the slight typo domains - the only ads you'll be able to put on that site are "Punch The Monkey" and "Fart Button" type ads which sell for $0.50 CPM. No major agency is going to buy ad premium ad inventory on a site that has no dedicated user base or reach.

PS. For anyone reading this - feel free to contact me if you're interested in advertising on this site.
12:51 PM on 04/22/08
Jaynicgurl
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That's a lot of never ending pasta.

Don't forget the salad and breadsticks...

Mmm...breadsticks....
12:51 PM on 04/22/08
Jason Tate
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I know. It's my business. I'm the head of the music and entertainment division for IndieClick.

Like I said before - Pitchfork definitely has the EARNING POTENTIAL. I definitely don't see them selling anywhere near that capacity in ads though. Let's do the math.
  • Pitchfork = 20 million ad impressions (ad impressions ARE NOT the same as page views) per month
  • Pitchfork sells their ads for $10 CPM (cost per 1000 ad impressions)
  • Pitchfork sells ALL of their ad inventory for the month at a $10 CPM.
  • Pitchfork makes $200,000 that month.
  • If Pitchfork does this consistently for 12 months they would make 2.4 million a year.
As far as the slight typo domains - the only ads you'll be able to put on that site are "Punch The Monkey" and "Fart Button" type ads which sell for $0.50 CPM. No major agency is going to buy ad premium ad inventory on a site that has no dedicated user base or reach.

PS. For anyone reading this - feel free to contact me if you're interested in advertising on this site.


I knew there was a reason I loved you.
01:09 PM on 04/22/08
Anton Djamoos
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I know. It's my business. I'm the head of the music and entertainment division for IndieClick.

Like I said before - Pitchfork definitely has the EARNING POTENTIAL. I definitely don't see them selling anywhere near that capacity in ads though. Let's do the math.
  • Pitchfork = 20 million ad impressions (ad impressions ARE NOT the same as page views) per month
  • Pitchfork sells their ads for $10 CPM (cost per 1000 ad impressions)
  • Pitchfork sells ALL of their ad inventory for the month at a $10 CPM.
  • Pitchfork makes $200,000 that month.
  • If Pitchfork does this consistently for 12 months they would make 2.4 million a year.
As far as the slight typo domains - the only ads you'll be able to put on that site are "Punch The Monkey" and "Fart Button" type ads which sell for $0.50 CPM. No major agency is going to buy ad premium ad inventory on a site that has no dedicated user base or reach.

PS. For anyone reading this - feel free to contact me if you're interested in advertising on this site.
Still, $2.4 million for doing something that they (hopefully) love is nothing to be sad about. Coupled with the server costs (probably pretty high even though they don't host much content [that I'm aware of]) and the staff costs, they should still make a decent living sitting on the computer all day and talking about music.
01:13 PM on 04/22/08
saysmydoctor
Resident New Yorker
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