As somebody who knows personally the people involved, I can assure you that they're incredibly honest people and this is totally legit. The goal is low because Greg was worried that previous goals on other Kickstarters (for different projects including the Busker Project) he had attempted were too high, seeing as those ones didn't succeed.
I never said I doubted the people involved. I just said that they need to present some plans. Granted, the video didn't really work for me, but it should definitely be presented in text.
It's ludicrously low, sure, but it still doesn't detail anything. They could definitely reach around 15k (which would still be very low-rag, mind you) if they detailed their plan. The Kickstarter is obviously about getting people involved and more people will want to get involved if they open up their plan to the public.