Exactly. Anything would have been better than what they did - charity auction, lottery for merch buyers/presale tickets, contests, or even just have one or two a night at a tour date and let fans spread the news creating hype.
Also: I have a friend that ordered this on vinyl way back in the day. He paid $8.00 directly to the label's webstore when they were running a sale. They messed up and sent him two. For 8.00. My how things have changed.