$12 for the album (which is pretty great)
$20 for the 8 gig USB (typical 8 gig USB cost like $5-10?)
with all the music videos (mind you music videos cost about $2 on iTunes..and they have like, what, five?)
Plus you get a nift bottle opener!
I would say it's not a rip off considering all the shit you get. Issue is most people don't actually pay for albums anymore or care about music videos. But hey, at least you get two bottles openers of your favorite band (and if they aren't then, yeah, sure, not worth it).