12:23 PM on 07/15/13
Surprised more bands haven't done this. I think for a band with such a dedicated fan base as Radiohead they will be more financially successful going this route. From what I understand they make absolutely nothing off of these streams. I think it makes sense for bands who are coming up to have it on Spotify/Rdio to gain more exposure. People often find new upcoming bands from recommend listening in the UI. Interesting move though, wonder if more bands will follow.