Dude, the more you like something the more fun it is to make fun of it. That's why best friends can joke about each other all the time and its not as bitter or mean sounding as when you make fun of someone you don't like.
Touche is still pretty good at finding a poppy guitar melody in the middle of whatever genre they call this now.
So...I should start making dick jokes about Pitchfork? I can get behind that.