rise doesn't get a piece of VIP packages. i promise you. it goes straight to the band. it's a really easy way to make a ton of additional money. bands make way less than people think as touring expenses are ridiculously high. bands only receive a small fraction of ticket prices if anything at all. ticket sales typically only go to the artist once the venue reaches it's split point (when they have made enough money to pay staff, etc..)...and even then it's only a percentage as the venue needs to turn a profit also. also, keep in mind that most tours (at least for rise bands) are charging $15-20 for tickets..so the revenue isn't all that exciting. merch is how bands survive.
Source: i was in two rise bands. we did a few VIP packages also. they were a great way for us to make extra gas money and the fans got an experience. and remember, they are paying for it willingly...there's really nothing wrong with this in my eyes. expensive and ridiculous? absolutely. morally wrong? absolutely not.