You never want to put out a major piece of content on a Friday, especially when it's the first (I think first) song off of our new album on your still pretty new label when you want the most pre-orders you can get and are trying to win over new people. It's 6PM. People are done with work, school, etc. They're going offline for the weekend. It's just the exact opposite of primetime. It's a shame that half as many people are going to hear this song today compared to if this song premiered on a Tuesday.