Modern Baseball released a video PSA and interview for 1BlueString.org, a campaign that raises awareness for survivors of childhood sexual abuse. The video can be found in the replies. 1BlueString gives out free blue E strings to guitarists to show support for the 1 in 6 men who experienced sexual abuse in childhood.
Good for them, getting involved in such an underserved cause.
I wonder if they were approached for this, if one of them has a particular personal connection with the issue, or some combination of both.