|This article on The Daily Beast, by Rawiya Kameir, discusses how Jay Z's business side has led to him appearing not trustworthy.|
Last fall, critics and fans wanted to see Jay Z take a principled stance by publicly condemning Barney's for its proven track record of racially profiling black customers; instead, he moved to donate 100 percent, rather than the original 25 percent, of his capsule line's revenue to charity. No doubt contracts and other constraints limited his choices, but it further entrenched the perception that he is actively retreating deeper into strictly self-serving territory. The same applies to his involvement with the Brooklyn Nets, whose Barclays Center eyesore is a $700 million monument to forced gentrification; Jay Z’s co-sign, which was used to legitimize the project, was seen as a betrayal. The unexpected divestment of his Nets shares in 2013 followed as a harsh blow, and the resulting sense of mistrust has magnified every misstep and every terrible lyric, redefining Jay Z's brand to ill effect.
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