I think this marketing strategy is super clever. A lot of marketing is just repetition; depending on who you ask, it takes between 4 and 7 impressions before a marketing message fully sinks in for an individual. Chiodos has had a near-constant presence on this site, and probably most other interested music sites, for over a month now. Think of it like an album stream, except instead of having one opportunity to make news, they get as many opportunities as there are songs on the album.
I would agree if some of the songs hadn't been so disappointing. After a handful of songs, I was significantly less excited about this release. On balance, it's a pretty okay album, which is kind of in the vein of Bone Palace: some good stuff, some stinkers.
Either way, I'm happy to have Chiodos back, and I expect that the next album will be way
better after they've had even more time to mesh.