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Coke's Music Strategy

Posted by - 11:40 AM on 04/16/14
Coca-Cola's head of global entertainment recently sat down with Billboard to talk about their music strategy.
I think the payoff is it allows us to have another sensory experience for the brand. The vision is to have the same expression through music where people can find that happiness, that uplift, that positivity through music, through a Coke Spotify page, through something we’re doing on our web site, through one of the experiences we’re creating around the world. It's creating that consistent experience around music that brings to life our brand and what the brand means.
 
Displaying posts 1 - 6 of 6
11:49 AM on 04/16/14
#2
popdisaster00
Two years is a long time to pretend
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Ugh.
12:26 PM on 04/16/14
#3
StephenYoung
dumb
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Coke Music was such a sick online MMORPG back in the day
02:18 PM on 04/16/14
#4
Arry
apreeesh
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Coke Music was such a sick online MMORPG back in the day
HAHA, I remember playing that. Coke version of Habbo Hotel
03:34 PM on 04/16/14
#5
StephenYoung
dumb
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HAHA, I remember playing that. Coke version of Habbo Hotel
I liked it because the stuff was free, and me and my friend built an empire. it was so tight.
08:08 PM on 04/16/14
#6
mbao
I'm on the up and up.
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I'm just really happy they worked to bring Spotify to the Philippines. Found a bottle at home and drank a Coke the day I found out.

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