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Honda Expands Ad Budget Into Music Platform

Posted by - 12:34 PM on 06/12/14
Honda is putting over $50 million dollars into their advertising strategy centered around music.
Peyton also reports a direct impact on car sales from the Civic Tour over the years, but declined to share specifics. Instead, he points to a 34% lift in purchase-consideration as measured from ticket-buyers when compared to prospective auto-buyers who didn’t attend the tour. “It helps us know that we’re fishing exactly where the fish are,” Peyton says. [...] Honda's amped-up investment immediately places the brand among the most active spenders in music, let alone automotives, which for years have been led by Chevrolet.
 
Displaying posts 1 - 8 of 8
12:35 PM on 06/12/14
#2
Turkeylegz
C'est La Vie
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I do love my Honda.
01:06 PM on 06/12/14
#3
incognitojones
http://auburn-hills.tumblr.com
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Yoooooooo, press albums for me Honda I'll write hella jams 4 ur commercial
01:20 PM on 06/12/14
#4
MeltingPlastic
201 Native living in the 610
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Ehh.. sorry, i'll stick to my Chevy's.. owned 5 and never bother looking outside GM
01:27 PM on 06/12/14
#5
therookielot
the shape of punk just came
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HOPEFULLY ITS ANOTHER STREAMING SERVICE
01:40 PM on 06/12/14
#6
blimpcityhero11
#WreckThisLeague
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I've driven nothing but Civics throughout my life, but best believe I was never closer to abandoning ship when they gave The Black Eyed Peas a headlining run.
05:28 PM on 06/12/14
#7
ThSceneReleases
Regular Member
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pssh honda's haha love my mazdaspeed 3..

Funny to see the honda boys mod their cars, and do it completely wrong.
05:33 PM on 06/12/14
#8
ARo2431
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Ehh.. sorry, i'll stick to my Chevy's.. owned 5 and never bother looking outside GM

As a GM employee thank you for your commitment.

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