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Rdio Acquires TastemakerX

Posted by - 03:02 PM on 06/30/14
Rdio has announced their acquisition of TastemakerX.
Today, we’re thrilled to announce that we are growing our team with the acquisition of TastemakerX, a leading music discovery and curation service. Based in San Francisco, TastemakerX was founded in 2011 to help artists connect with fans. TastemakerX enables listeners to discover new music, build and listen to virtual collections, and view artists based on social discovery.
 
Displaying posts 1 - 3 of 3
07:49 AM on 07/01/14
#2
botDs-r
www.twitter.com/shawnhyphenray
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"a leading music discovery and curation service" - nope. never even heard of them.
03:03 AM on 07/03/14
#3
wrothish
I look to the sky
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Apple's acquisition of curation-oriented Beats Music seems to have lit fires. It's not good enough to be a phone friendly, monthly-fee reincarnation of Napster anymore.

This is basically a continuation of the podcast/thread conversation about where streaming is going and where it's taking music. The terrestrial radio diaspora and increasing subscriptions to or free use of streaming services mean that "discovery" -- aka selling a listener on an artist -- is a lucrative role up for grabs.

Streaming curation may have significant implications for music journalism, too. These are a new incarnation of mix-tapes or "if you like" lists from college radio stations. Algorithms will be part of it, but writing about the music and providing a trusted human persona could turn streaming services into a new type of music magazine.

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