Since it's officially Monday on the east coast, I can't think of a better way to start the week. We're all products of the social media age, so we know what it's like to be bombarded with concert invites, band spam and unrealistic expectations from local bands. Jump to the replies to watch a hilarious video that pretty much sums up most of our lives working in the music industy.
I disagree with alot of this video, Im a local artist (solo artist) and whether you want to be this way on social media or not, you have to do something if you want to get your name around. The business isnt always easy with everything almost turning into a popularity contest nowdays its not even about the music or what you know its about who you know sliding you up into the right hands. But without those leads and social media being the easiest way to get new eyes on your music, its not a bad idea to take advantage of it. Maybe some bands overdue it on the advertising like alot do and that kind of sucks because the unsigned annoying bands make it even harder for unsigned serious artists trying to get a chance to spotlight. But overall its pretty easy to tell who is serious and who is not but the video is kind of lame.
I've just learned to accept that "coming soon" means "we have no idea when it will come out, if ever." I have a list on my phone of bands that have music "coming soon", as in they have posted on social media about them writing or recording, and some bands have been on it for years without releasing any official release.
Unless there's an actual date listed, not a month, not a year, not a week, but a single specific day listed for the release of music, I won't believe it.
I don't even know if the constant posting of status updates with "coming soon" or hype statuses even help with popularity. You know what people want? To hear your music. The only hype I like is specific dates. And then you know what you do? Follow through with your word.
Or just don't really hype anything and announce an entire pre-order, track listing, release date, single all at once. That's the best kind of announcement.
This is exactly what I think of whenever dudes I make music with say we should get a facebook page. Shit is just sad to me, much prefer just releasing content and occasionally posting related stuff on tumblr.