$300 is an interesting price point given the rest of the market, but those are pretty nice watches (not a huge fan of the extra "x" ornament or band colors). Only watch I've even given a passing thought to purchasing in the last year or so has been the Withings Activite
, I'm not a watch person though, I like having my wrists free while typing (most of my day).
(Someone let them know they spelled "Warranty" incorrectly.)
(And this may just be my insane OCD with type, but the back ... I'd flip the text "designed in ... " so that it doesn't look upside down.)
My standard belief for how text should "wrap" around a circle, bottom of the text inside, flip it on the bottom so you don't have to do cartwheels.