It's a start to cut down piracy, I guess, but I'm not sure how big of an impact this will have. I assume most people will just wait until it's released on that day, then still illegally download it that day rather than a couple days in advance (assuming it doesn't leak a week or so before anyway).
I don't know how much it will help, most albums leak on Fridays now which is h
The day copies usually start showing up at retail chains. If your album hasn't leaked by the Friday before release thts pretty impressive. Although that only applies to albums with physical releases.