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JT Woodruff on "The Death of the Album"

Posted by: Joe DeAndrea (09/15/08)
JT Woodruff of Hawthorne Heights has written about the problems of the music industry and the solutions to fix them. In the replies, vote for which problem is the worst and which solution would help the most.
The Death of the Album?I would like to start this off by saying that the music industry is in shambles. Nobody in the "industry" knows how to fix it, so I am turning to the consumer and fan...that's YOU. In this day in age, people would rather buy a full album on RockBand or Guitar Hero instead of on CD. That is a serious problem...

What is the PROBLEM?

1-People lack the attention span to even buy a whole album, so they would prefer to download "flavor of the week" singles for 99 cents. If I chose to purchase music that way, I would have never even heard of a band like Bayside.

2-Labels are signing too many young bands and releasing an inferior product. Artist development used to have a big place in the industry, but now it seems that labels just pluck bands that have 2 "catchy" songs up on their myspace player. Some bands get signed and then dropped before they even have a chance...which leads to great bands breaking up.

3-It's too easy to steal music. With the flood of so many new bands each week, all playing the same style of music and wearing the same outfits...how are you supposed to pick the good one? Let's face it...some are good bands who started a movement, and others are imposters who jumped on the bandwagon. So instead of choosing, people steal music because they can. It takes less than 5 minutes to download a whole cd from a file sharing site...and it's free. Isn't that too tempting?

What is the SOLUTION?

1-Labels should stop signing so many young bands, just because they are afraid they are going to miss out on the next big thing. They should focus on pushing the acts that they have already signed and help develop those acts while building their career and audience. Think about how many more new Starting Line records we would have in the future if labels took this approach!

2-Stop licensing songs to video games, commercials, etc. Keep the focus on the band, album, and songs...not a product that has nothing to do with music. If the only way to get music is by purchasing a CD, bands would sell more and be able to tour longer.

3-Stop trivializing bands by selling singles for 99 cents. Some bands have annoying singles, but great records that will never be heard. Sell full physical CD's for 10 dollars, not MP3's. This way you get a physical copy, artwork, and maybe even an autograph.
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Displaying posts 1 - 15 of 455.
10:08 AM on 09/15/08
#2
AP_Punk
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all of the above, i'd say.
10:11 AM on 09/15/08
#3
jwoody
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this is actually a great read and he is pretty much bang on
10:12 AM on 09/15/08
#4
popofeliz
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im sick of all the "pop/punk" bands out there, theyre 1 in 5483795437...all wearing bright colors and nike dunks. and yeah...i think you get me
10:13 AM on 09/15/08
#5
alaskan
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sounds like he's bitching because new bands are getting the A&R love he wants for this "seasoned, not young " band, he was signed as a trend young band when they were, now they have a third album and they arent getting the support, look at the numbers, at least people are buying video game songs, i hate it, but it is a way of getting people paid
10:13 AM on 09/15/08
#6
darkmartheight
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I agree with most of what he is saying.

stop signing "fashion" bands. (*cough* tokio hotel *cough*)
10:13 AM on 09/15/08
#7
Greg
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all 3 problems and all 3 solutions
10:16 AM on 09/15/08
#8
ATunderdogK
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i agree. personally, i agree what he says about developing bands. at first, i liked finding a lot of bands that had a similar sound. now it's rather ridiculous. bands just don't get the support they need these days. and although thats attributed to a lot of factors, i think one of the main reasons is because labels don't focus on what they have.

great topic for discussion.
10:16 AM on 09/15/08
#9
popdisaster00
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Originally Posted by GregView This Post
all 3 problems and all 3 solutions
this
10:17 AM on 09/15/08
Galedeep
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The 'cheap physical CDs' is key, but on the other hand it won't work if those who say the physical album is dead are correct.
10:18 AM on 09/15/08
jtwoodruff
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Originally Posted by alaskanView This Post
sounds like he's bitching because new bands are getting the A&R love he wants for this "seasoned, not young " band, he was signed as a trend young band when they were, now they have a third album and they arent getting the support, look at the numbers, at least people are buying video game songs, i hate it, but it is a way of getting people paid

I am actually pretty happy where I am. This isn't meant to be bitching at all. I just wanted to know how everyone on this site feels about the music industry. And I miss the times when people wanted a full record, with the album art.
10:18 AM on 09/15/08
dom_182
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i dont think the 2nd problem is necessarily that big. sometimes it's good that a label like drive thru catches a band when they are young, and sends them into the studio with a decent producer and enough time to get the best out of them, therefore i think this is a big plus for the music industry. im sure both new and old bands can be accounted for.

however JT, with the other points you have really hit the nail on the head.
good to hear from you dude.
10:18 AM on 09/15/08
DevilMB3017
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A combination of all three.

It depends on the situation, to be honest. There is no quick fix...
10:18 AM on 09/15/08
SeizeTheDay
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yeah I kinda agree with all 3 problems and all 3 solutions...
mind you, sometimes I just can't wait for the new single/album to be released or may not be able to purchase CDs of some bands that aren't internationally recognised where I am so occassionally resort to file sharing - such was the case for Fragile Future I'm afraid to say, but I did go and purchase the physical copy when it was released (and had to demand the store here order a single copy specially for me since they'd never heard of HH)
10:19 AM on 09/15/08
SomethingClever
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He's one of the bands that he mentions. If some of these solutions were put into action his band would be nowhere. I think putting songs on games is great nowadays because some games using good music that isnt the mainstream leading young people to seek out these bands. Matchbook romance on GUitar Hero. I think that works.
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