Awesome. Reading right now.
I like this response:
GC: The T-shirts you sell are really cool and seem to be the main form of "advertisement" and way to get people asking questions. However, they could also become more of just a "trend" and a "band wagon" type of thing in some places – have you seen that? Is that ok with your TWLOHA crew?|
JT: Like a lot of people, I started to care and pay attention to Africa because Bono started talking about Africa. So "cool" isn't necessarily the enemy of good or change. We can't control who buys our shirts and we can't know why each person would choose to wear one of ours shirts, but we believe in the work that we're doing and we've heard countless stories of meaningful conversations sparked by people wearing TWLOHA shirts. We try to focus on the heart of the matter and our hope is that people will join us in that.