You thought artist development was just for label weasels? You're wrong. Loren Israel has been doing it for years. He started out at Capitol and went on to discover and develop the likes of Jimmy Eat World
, Less Than Jake
, Plain White T's
, and Rock Kills Kid
, among many others. Luke Wood (AFI, Brand New, All American Rejects) seems to like what Loren has done - He just signed upstarts Midnight Hour
to Interscope records. Check out Loren's "Band Boot Camp" on MySpace
and learn the ropes of the industry. Watch the video and listen to testimonials - Loren is the real deal.