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|Amir Goldberg, writing for Stanford Graduate School of Business:|
We like believing that our decision to download a song to our smartphone is the result of conscious, perhaps even rational, individual choice. But above all, we are social animals. Every decision, even the most banal, is deeply rooted in our cultural identity. Musical taste is never merely about melody or lyrics. Studies find a consistent relationship between, on the one hand, ethnicity, education, and income, and, on the other, musical and other preferences. Our decisions tend to be similar to those who are like us socio-demographically. Struggles over the qualitative value of our preferences are therefore also struggles...
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