Ok let's admit album leaks are highly expected these days. Albums can leak days, weeks, even months before schedule (see Thrice's 'Beggars' for details.)
More or less of the time, it is unfortunate it happens and unfortunaly it can't be helped.
However more and more lately, there is a current trend at the moment of streaming records via myspace, ap.net etc, a week or so before their release.
For example, Relient K's new album (which is pretty decent I must say) and new releases from BlessTheFall and HORSE The Band, are currently streaming a week ahead of release, or in the case of the new 1997 and Four Letter Lie albums, 3 WEEKS! before release.
I'll admit for the most part, some people arn't going to download a webrip of an album. However some still do and in one way or another, affect the sales and success of these releases.
But who's to blame the non-consumer or the label for putting up the stream?
Should labels re-think the way to promote forthcoming releases?
Last week I did an e-mail interview with LAB Records. An independent label based in Manchester, UK. I'll admit I'm a fan of the label, they've got some good bands on their roster (The Autuer, MiMi Soya, The Honeymoon Suite) and I'm guessing they are a fan of AlterThePress.com (and why wouldn't they be?)
Anyway I decided to do an interview with LAB, as over the last few months they've grown as a label and I thought it'd be a good idea to find out the story behind the label and its growth. In addition to this, I thought it would be something different to the usual interviews I do.
Thankfully it turned out really well and I'm pleased with the results, as I find it interesting to see how a label copes with the constant changes and challenges it has, within the music industry.
I am hoping to do more label-related interviews soon.