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Soft Pack, The - The Soft Pack Album Cover
Author's Rating
Vocals 8.25
Musicianship 8.5
Lyrics 8.5
Production 9.25
Creativity 8.5
Lasting Value 9
Reviewer Tilt 9.75
Final Verdict: 88%
Member Ratings
Vocals 8.5
Musicianship 8.25
Lyrics 8.5
Production 8.5
Creativity 8
Lasting Value 8.75
Reviewer Tilt 8.75
Average: 85%

Soft Pack, The - The Soft Pack

Reviewed by: Jeremy Aaron (02/05/10)
The Soft Pack - The Soft Pack
Record Label: Kemado
Release Date: February 2, 2010

Under most circumstances, I'd say we need another hyped-up garage-rock band about as much as we need another dim-witted movie about vampires or huge fucking robots with guns (both, now that could be a cool idea). The Soft Pack, however, are not your garden-variety buzz band, and upon my first listen to their new self-titled release (and first for the uber-hip Kemado label), I couldn't help but note how wholly it embodies the devil-may-care bluster of The Replacements. It's probably too early to tell how this album will sit in the next month or year, let alone discuss its long-term legacy, but with its drawing of influences from across the annals of pop history combined with a rare mix of rock 'n roll swagger and punk rock ethos, if this were to go down as the Let It Be of the Jersey Shore generation, my first inclination is to say I'd be more than fine with that.

A song like "C'mon" is the perfect way to open the album, a potent, two-minute shot of pure energy that teeters on the edge of chaos, but manages to stay controlled and melodic. The title of "Down on Loving" suggests that it's a broken-hearted lament, but it too is a briskly paced rave on which vocalist Matt Lamkin sings about being disenchanted with affairs of the heart. He sees couples in love all around, but rather than being desperate to experience the same, he's content being alone, wondering what the big deal is. "Answer to Yourself" is chock full of the jangle that characterized the lighter side of the '80s American Underground scene and carries with it an empowered and fiercely individualistic message. There's also a retro vibe to "Move Along", though it's messier and more visceral, a reflection of The Stooges' intense proto-punk influence.

"Pull Out" has a distinct early-'60s surf-rock feel, but between the interspersed clangy guitar tones and Lamkin's deadpan bark, it sounds like it's channeling early Mission of Burma just as much as it is The Ventures. "More or Less" covers much of the same reverb-soaked sonic territory, but comes off as a little more sophisticated, with Lamkin making a statement against materialism ("you want more than anyone else, yet you have more than anyone else"). "Tides of Time" also features more of those cascading semi-distorted guitar textures, but these songs have a quality, aided by Lamkin's detached delivery, that prevents them from sounding all sunny and beachy and keeps them firmly planted somewhere in the apathetic middle, where most of us find ourselves most of the time.

After those primarily mid-tempo tunes, The Soft Pack turn back up the aggression with the raucous "Flammable", the album's most all-out punk track. Things slow down to a shuffle on the fittingly South-of-the-border sounding "Mexico", before rising up with a flurry of guitars on the rollicking closer "Parasites". It's all over in just over a half-hour, but as cliche as it is to say, it's a ride you want take again immediately. It's a singular experience in that The Soft Pack don't wear their influences reverently on their sleeves so much as shake them all up to a bubbly fizz, and the resulting cocktail is a style distinctly their own. Eighties punk enthusiasts with a taste for hip modern bands like Japandroids, Tapes 'n Tapes and (the late) Jay Reatard, or hell, anyone who can appreciate spirited rock music delivered with verve, should find The Soft Pack to be a delightful and exciting listen.

Track Listing1. C'mon (2:13)
2. Down on Loving (2:08)
3. Answer to Yourself (3:20)
4. Move Along (2:20)
5. Pull Out (3:59)
6. More or Less (3:35)
7. Tides of Time (2:48)
8. Flammable (2:32)
9. Mexico (4:12)
10. Parasites (5:01)

LinksCheck out The Soft Pack on Myspace and last.fm.
Preview/Buy the album at Amazon MP3
Displaying posts 1 - 12 of 12
02:20 PM on 02/05/10
Holly HoX!
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Holly HoX!'s Avatar
Been listening to this album for a few weeks and I love these guys.

An album full of great, great rock songs right here.
07:37 AM on 02/06/10
Registered User
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cereal4life's Avatar
That opening sentence is gold, Jeremy. Nicely done, man.
08:40 AM on 02/06/10
Gregory Robson
Under Rug Swept
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Gregory Robson's Avatar
Was listening to this on Spinner and almost did a review for it. Nice work. Good band for sure.
05:26 PM on 02/06/10
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DogSizedBird's Avatar
Need to give these guys a listen. Same drummer as The Plot to Blow Up the Eiffel Tower, who are amazing.
11:06 PM on 02/06/10
Regular Member
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sexcells's Avatar
hmmm sounds intriguing. i thought they were called the "sof pack". i think i saw these guys with bloc party, but the poster says "sof pack" (ex-muslims)...... maybe a different band.......
11:49 PM on 02/06/10
Jeremy Aaron
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Jeremy Aaron's Avatar
hmmm sounds intriguing. i thought they were called the "sof pack". i think i saw these guys with bloc party, but the poster says "sof pack" (ex-muslims)...... maybe a different band.......
Nope. It's the same band. These guys used to be called The Muslims, but changed their name for obvious reasons. Must have been a typo on the poster.
09:55 AM on 02/07/10
Stay Classy, San Diego
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CatalinaCaper's Avatar
These songs are definitely catchy..

But having experience with the British Indie scene I feel like they're a bit too typical.. Remind me of a less produced version of The Kooks or The Wombats.

With that said, however, this is a solid release.
12:00 PM on 02/07/10
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ZoSo1886's Avatar
if this were to go down as the Let It Be of the Jersey Shore generation, my first inclination is to say I'd be more than fine with that.

wow, will check this out
12:20 PM on 02/07/10
Regular Member
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GautamT's Avatar
Hmm. Not bad. Reminded me of the Stooges at a point or two. I agree, they do pull of the Swagger. Not groundbreaking, but good enough.
08:39 PM on 02/07/10
Registered User
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con40dmitri's Avatar
yea good band - they have an awesome cover of pheonix's 'fences'
12:18 PM on 02/11/10
Registered User
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No Avatar Selected
I saw these guys live show in new york the other night.

totally blew me away. it was a great night
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