You know, so far the lo-fi quality isn't bothering me too much.
I can't help but feel like I'd love to hear it with good production. As I'm listening, I'm trying to imagine the hi-fi sounds in my head and I think it would sound great.
A couple really notable quality about the lo-fi sound, though: it stands out as "different" (in comparison to what I typically listen to) and it instantly establishes a mood.
As a "buy our record" single trying to be ear-candy, it might have really benefitted from a more pristine sound. I can't help but think the feel (and my overall impression) of the record is benefitting from the lo-fi action.
After a break for a company meeting, I'm on the ninth song ("The Saddle") and it's still pretty good. Providing I don't completely forget about it before it comes out, I'll be buying this record.