They've always been a great label in terms of how they treat their bands. Glad they're starting to use that influence to promote good music though. They could've spent their time building up bands like La Dispute, Pianos Become The Teeth, Touche Amore, Caravels, We Were Skeletons, etc instead of popularizing the awful metalcore bands they've signed. At least those bands are starting to get the attention they deserve though.
All of those bands have way too much either a) integrity or b) pride/cool points, to sign with a label like rise.
You would be surprised how many bands turn down record deals and wait it out for someone that actually gets their band.