Awful move on YG's part, instead of trying to prove him to be a legit kpop artist (like he has been for the past 10+ years) they decided to simply keep on with his gimmick, that honestly, nobody is dumb enough to fall for. "Gangnam Style" is fun and it makes sense that it was so popular, but you don't recreate it, you can't force something like this, it's like when the numa numa guy came out with a second numa numa video and it was a flop.
With one move YG has completely killed off any credibility kpop might have had in America as a valid genre. Of course the label that brought us 2NE1 would be the one to ruin the genre's shot at American popularity.
EDIT: Thought it was too fishy. Luckily it seems like it's not the actual single. Hooray.
this person gets it, couldn't put it better myself