|A recent study found that people are less likely to buy a product if an advertisement features someone with tattoos or is a person of color.|
A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it. [...] The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13% fewer responses, 18% fewer offers, and offers that were 11% to 12% lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.
Submitted by mr_raccoon