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Tattoos, Race Affect What Consumers Buy

Posted by: Jason Tate (12/16/13)
A recent study found that people are less likely to buy a product if an advertisement features someone with tattoos or is a person of color.
A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it. [...] The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13% fewer responses, 18% fewer offers, and offers that were 11% to 12% lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.

Submitted by mr_raccoon
 
Displaying posts 1 - 15 of 64
10:01 AM on 12/16/13
#2
theintention
It's like Meow-Schwitz in here.
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10:01 AM on 12/16/13
#3
incognitojones
http://auburn-hills.tumblr.com
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Newsflash: America is Racist Still


This will probably lead to a lot more of that "people are prejudiced against tattooed people" stuff I see posted all the time, but I'm not getting convinced you can be oppressed by making a personal choice.
10:02 AM on 12/16/13
#4
Jeff_Ryan
easy come and easy go, whatever
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I had no idea racism was still a thing wow who knew
10:02 AM on 12/16/13
#5
saofan_315
So assuming that this weekend...
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In other news, many people in the world are still c*nts
10:04 AM on 12/16/13
#6
Zack Zarrillo
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I think I'm more likely to!
10:05 AM on 12/16/13
#7
Jason Tate
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Newsflash: America is Racist Still


This will probably lead to a lot more of that "people are prejudiced against tattooed people" stuff I see posted all the time, but I'm not getting convinced you can be oppressed by making a personal choice.
Wait, is that really what you mean?

Sure you can. Choosing to be Christian in China ... absolutely leads to oppression.
10:12 AM on 12/16/13
#8
ghsNICK!
To remember, and to let go.
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That's crazy. I only buy stuff based on Amazon reviews from customers haha.

For the most part.

If I don't know how good something is I'm into reviews. Not who's on the box/how they market it.
10:14 AM on 12/16/13
#9
Spencer Control
Yeah I still burn from time to time
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For real though? Siiigh.
10:15 AM on 12/16/13
incognitojones
http://auburn-hills.tumblr.com
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Wait, is that really what you mean?

Sure you can. Choosing to be Christian in China ... absolutely leads to oppression.
Ahhh, alright good point good point, religion is def a choice my b, spaced out on that. I guess aesthetic choice is what I'm saying? If you know what I'm saying you could probably phrase it better.
10:20 AM on 12/16/13
circasurvivor
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Say it aint so..
10:22 AM on 12/16/13
Jason Tate
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Bought coffee from this guy this morning.
10:27 AM on 12/16/13
herestoyoufla
Still starin' down the sun
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My man, Jason Tate! Breaking cultural/social boundaries one coffee shop at a time.
10:27 AM on 12/16/13
jpd19125
Screw Flanders
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lol
10:31 AM on 12/16/13
Jason Tate
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Too tired to notice the tattoos? Or just breaking cultural/social boundaries?
Haha. Or just lives in Portland. THE DREAM OF THE 90s IS ALIVE!!!!
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